Accel Asset Management
From overlooked asset to remarkable destination.
Transforming assets. Unlocking value. We identify hospitality potential where others see an ageing, underperforming or mispositioned property.
Focus
Where we look.
This is hospitality asset transformation rather than agency work. We are not looking for a transaction — we are looking for a building with a proposition inside it, and the willingness to fund the change.
The Process
Seven stages, in order.
A repositioning fails when steps are skipped. We run them in sequence, and we do not begin capex until the first three are settled.
Discover
We look at properties others have written off, and test whether there is a hospitality proposition inside the building.
Audit
Physical condition, operating performance, cost base, contracts and market position — measured before anything is promised.
Position
We decide what the asset should be, for whom, and at what rate. Highest value use, not the most obvious one.
Reposition
Concept, brand, experience design, commercial model and the capex plan required to get there.
Operate
Accel Hospitality takes over the running of the property: team, standards, systems and distribution.
Optimise
Revenue management, cost discipline and guest relevance, reviewed against the plan rather than against last year.
Grow value
The asset is held, refinanced or exited from a stronger position than it entered.
Case studies
Projects in progress.
Case studies are published once a project has operated long enough to report on honestly. Two are currently in progress.
327 Ritchie
Study in preparation.
333 Ritchie
Study in preparation.
Next project
Study in preparation.
Owners, investors and partners
Have a property with untapped potential?
Tell us what you hold and where it stands. If we think there is something in it, we will say so — and if we do not, we will tell you that too.
All enquiries are treated as confidential.